Google’s new mobile-friendly algorithm now enables Google to index some Android apps in the same way that it does websites. Before, a Google search could send someone to a mobile app, but not to a specific piece of content within it. Now, Google will have indexed information from native mobile apps that will be featured more prominently in its search results. When Google sends users to the location within an app rather than to a website, it’s important to make sure the app is delivering a better experience than the website is able to.
The post Why native mobile apps are even more important after Google’s algorithm changes appeared first on American Press Institute.
from American Press Institute http://ift.tt/1ESesOy
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