Zach Kitschke, Canva’s head of communications, says that as the Internet becomes a shouting match, it’s not about who shouts the loudest but who shouts the smartest. To make people stay on the page, share your article and remember what they read, Kitschke says visuals are essential. People only retain 20 percent of what they read, but if you put that information into an image, retention jumps to 80 percent.
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from American Press Institute http://ift.tt/1BtUupK
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