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5/5/15

Why visuals should drive editorial decisions: Audiences demand them

NPR’s picture editor Kainaz Amaria and NBC multi-platform producer Imaeyen Ibanga say that visuals should be a driving force early on in editorial decisions because “the audience is going to demand it.” Audiences expect high-quality visuals from news organizations, Ibanga and Amaria said, and visual journalists have to be the ambassadors for journalists without a background in visuals. Ibanga: “When the idea is bubbling up and processing, we should be there, be part of those conversations helping to drive what that will look like and build the story.”

The post Why visuals should drive editorial decisions: Audiences demand them appeared first on American Press Institute.



from American Press Institute http://ift.tt/1zwjC3F

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