While many people talk about the limitations of local news, Billy Penn founder Jim Brady says local news organizations should focus on their strengths — easy access to the community and consumers who are “all within your reach physically.” Brady says: “Local sites, they have this perception that they should wall themselves off a little bit. ‘We’re journalists, we’re reporting on what’s going on, it’s not in our job to get really involved with the community.’ And I think that’s a huge opportunity for sites if they’re willing to really engage.”
+ Earlier lessons for local news from Billy Penn: Instead of chasing the same stories everyone is chasing, use curation to achieve comprehensiveness and why you should sound less like a journalist
The post Advice for local news: Think about what local can do, not what it can’t appeared first on American Press Institute.
from American Press Institute http://ift.tt/1LmJAtJ
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