News distribution is shifting from the old distribution model where publishers had a direct relationship with readers to publishers going through a third-party to reach readers, Frédéric Filloux says. But as Apple and Facebook move into the gatekeeping game, Filloux says publishers give up some of their autonomy to reach readers. If Instant Articles becomes dominant, Filloux says: “Publishers will have handcuffed themselves for good and it could be the end of journalism as we know it,” but if Apple’s News comes out on top: “Publishers will give up some of their visual identity as the notion of pages will vanish and the main layout elements will boil down to main typefaces.”
The post As Facebook and Apple change news distribution, the dominant player will determine what publishers have to gain and to lose appeared first on American Press Institute.
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