Notifications can be really annoying for users, Laura Hazard Owen says. For publishers trying to make notifications better, they need to overcome the challenge of winning back users who have been burned by notifications in the past, as well as figuring out better metrics to determine if their notifications are working. Dana Karwas, lecturer in integrated digital media at the NYU Polytechnic School of Engineering, says: “Just like we can’t call the president and get a direct line, maybe it should cost the content providers just a little bit to take our time.”
+ Earlier: Why people are turning off push notifications and BuzzFeed thinks of notifications as less like headlines, more like social media or a friend (BuzzFeed)
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