To emphasize the importance of mobile, The New York Times is blocking employee access in its headquarters to its desktop homepage for one week. At other news organizations, publishers are infusing mobile-first thinking in other ways, such as through mobile-specific tools. The most popular solution is to offer mobile previews of stories before and after posting, something Quartz and USA Today have adopted. Quartz’s vice president of product Zach Seward says: “The result, I think, is that when writers picture their audience, they’re picturing people on phones, and that mental shift alone makes a big difference.”
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from American Press Institute http://ift.tt/1Tq7vMu
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