Ken Doctor says Montreal’s La Presse is closer than any other major North American newspaper to going digital-only, by betting its future on the tablet. La Presse leaders say that the success of their La Presse+ tablet product has been so well-adopted that print will disappear “sooner rather than later,” but their strategy isn’t as much as rooted in device as it is in principle. Executive vice president Pierre-Elliott Levasseur says the guiding principle is whatever works to engage readers: “We want to be on any platform that allows us to provide engagement.”
The post Montreal daily newspaper La Presse prepares for a printless future built on tablets appeared first on American Press Institute.
from American Press Institute http://ift.tt/1T6XIL8
0 التعليقات:
Post a Comment