Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Comment section can sometimes do more harm than good, leading some publishers to kill their comment sections
But did you know: The Coral Project wants to turn comment sections into communities (Poynter)
The Coral Project, a collaboration between The Washington Post, New York Times and Mozilla, is looking to transform interactive spaces on news sites through a series of open-source apps. The apps will be designed to work together to help publishers manage its online communities, as well as giving publishers more flexibility to use the parts they need and forgo the ones they don’t. Among the problems the Coral Project wants to solve is the amount of time and effort publishers have to put into monitoring online comment sections by giving publishers the ability to reward good commenters rather than police bad ones.
+ Noted: WNYC is breaking distribution ties with NPR to self-distribute Radiolab and On the Media (Current); Los Angeles Times revamps business section to expand coverage of real estate and adds a daily newsletter and weekly report on economy (LA Times); Quartz Africa launches and Quartz rolls out updates to its website including moving navigation on mobile to the bottom of the screen (Quartz), moving away from the top navigation many mobile sites have, which Adam Tinworth says is likely a good move to improve usability as phones get larger (One Man & His Blog); The rapid growth of ad blocking suggests it’s here to stay (Digiday); Charlotte-area community news sites DavidsonNews.net and CorneliusNews.net shut down due to an inability to sell enough advertising (Davidson News)
API UPDATE
Readers have mixed feelings about journalists interacting on Facebook
When journalists have Facebook pages, their interactions can influence what their audience thinks of them and their journalism, according to new research by Dr. Jayeon Lee, assistant professor in journalism and communication at Lehigh University. Lee’s research found that self-disclosure and interacting with commenters can lead people to view journalists more positively as a person, but their professional reputation can also be negatively affected by responding to comments. Natalie Jomini Stroud breaks down the findings as part of our regular Research Review series.
5 challenges publishers need to overcome for better mobile-first websites (INMA)
To deliver a first-rate mobile site, Mark Challinor says publishers start by making sure stakeholders including the CEO are on board with investing resources to create an excellent experience for users. To create that experience, Challinor outlines the biggest challenges publishers need to overcome, including personalizing the experience to each reader and maximizing the conversion to subscriptions.
+ A guide on how to assess demand for a hyperlocal platform: Think like a consumer and conduct competitive research (Street Fight)
Global print newspaper readership falls by more than 25 percent in four years (Guardian)
According to a new report by ZenithOptimedia on media consumption, the average amount of time spent reading print newspapers fell by more than 25 percent from 2010 to 2014. In 2014, the average amount of time spent reading a newspaper each day was 16.3 minutes, compared to 21.9 minutes in 2010. By 2017, ZenithOptimedia expects that number to fall to 14.1 minutes per day.
How to turn a business plan into a concise statement (Inc.)
To distill an extensive business plan into a shareable statement, Peter Baskerville recommends starting by describing what you do, which will likely convey the overarching direction of your business plan. From there, Baskerville says you may need to develop an “elevator pitch” that combines a few concepts from your business plan into a few sentences.
Media research needs faster academic publishing methods (Culture Digitally)
Many media scholars have long been frustrated with the delays in the academic publishing system, but Jeff Pooley says the system is a problem because it makes it impossible for media scholars to keep up with change in the industry. Delays that were once just a bit annoying can now be crippling, rendering research outdated as soon as it’s published. Pooley proposes that instead of publishing more work, scholars should publish more often in “editions” with iterative updates.
+ No one cares about your scoop more than you do: “The only people that care about such arbitrary designations are the reporters and editors that get them and the reporters and editors that do not” (Gawker)
Why publishers are failing to monetize digital subscription data (Digiday)
The customer data publishers get from launching paywalls is potentially valuable to advertisers, but that’s something many publishers haven’t taken advantage of. Digital subscription data could be used to pinpoint select audiences within users, something Time Inc. is experimenting with in its new digital subscription strategy. However, The Washington Post has replaced user registration data with interest profiles, which chief revenue officer Jed Hartman says provides greater scale and allows the Post to target based on intent.
+ A response to a graduating high school senior who wants to be a journalist but has been discouraged by people in the industry: “By the time you graduate college in four years, we will already be on the other side of the current insanity in the industry and into a new flurry of insanity … Whatever weird landscape you have to face then will be just as surreal as this one” (The Awl)
The post Need to Know: June 1, 2015 appeared first on American Press Institute.
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