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You might have heard: Ad blockers are growing in popularity on desktops and laptops, driven by younger generations, and causing “a serious problem in the advertising ecosystem”
But did you know: The next version of Safari will allow users to block ads on iPhones and iPads, potentially serving a major blow to mobile advertising (Nieman Lab)
Ad blocking will be included in iOS 9, allowing iPad and iPhone users to block mobile ads with an extension from the App Store. With mobile ad revenue already small for many publishers, it’s unclear where mobile ad growth will come from if the majority of mobile web users in the U.S. decide to block ads. Mary Meeker previously estimated mobile ads could grow by $25 billion in the United States. AdBlock Plus for Android was released several weeks ago, but appears to be more limited than what Apple will allow.
+ Noted: Wall Street Journal will roll out a paid mobile app, its first mobile-only product (Capital New York) and Wall Street Journal will launch a global edition for Europe and Asia, replacing current compact editions in Europe and Asia (Dow Jones); Quartz releases its first native app, a flag emoji keyboard for iPhones (Quartz); Jim Romenesko is entering “retirement”: He will still occasionally post but will no longer accept job ads or sponsored posts (Poynter); Public radio sees a shift in digital listening as live streaming slows and on-demand listening grows (Nieman Lab)
After a mistake goes viral, address it directly (David Higgerson)
When the East Oregonian published a headline earlier this week saying a baseball pitcher was “amphibious,” a picture of the headline quickly spread across the Internet. The newspaper responded by publishing a column online acknowledging its mistake, a decision David Higgerson says is the right way to move on after a mistake goes viral. By ignoring a mistake or trying to cover it up, Higgerson says things will only get worse: “Journalists are human, and readers will respect that.”
+ You can now create and share block lists on Twitter: Lists can be exported and shared with “people in your community facing similar issues,” allowing users to block multiple accounts at once (Twitter Blog)
After publishing an editorial in response to FIFA scandal, Cayman Islands newspaper publishers forced to flee (Washington Post)
When the Cayman Compass published an editorial in response to the FIFA scandals saying the Cayman Islands are “culturally steeped” in corruption, it caught the attention of prominent politician Alden McLaughlin. The daily newspaper’s publishers David and Vicki Legge have now had to seek refuge in Florida, and they’re not sure when or if they’ll return. David Legge says: “I felt the need for security because the premier had just gotten on the floor of the House and accused me of treason.”
Why you shouldn’t design products for “the Millennials” (Harvard Business Review)
While everyone is trying to tap into the Millennial market, Timothy Morey and Allison Schoop say products shouldn’t be designed with that whole generation in mind. A study completed by Morey and Schoop suggests that when companies design with a generation in mind, “the outcomes are either meaningless or potentially damaging.” Morey and Schoop write: “Millennials, like all generational cohorts, have as much that divides as unites.”
+ From our Millennials research: Within the Millennial generation, differences exist between Millennials of different ages, gender and race
When technology giants deliver the news, they get to decide what news is (Wired)
As more technology companies get involved with news distribution, Julia Greenberg says their standards have a direct impact on what readers see and don’t see. Facebook and its algorithm have already come under criticism for removing content and photos, a criticism Greenberg says Apple will likely face for its News app as it approves and rejects content. While clear guidelines for what’s allowed and not allowed on the app would be a start, Greenberg says: “If they’re capriciously applied, they risk alienating the very content producers and news consumers they need to succeed. Like it or not, becoming a publisher makes these companies part of the editorial process.”
A real estate vendor finds a market in buying up newspaper headquarters (Poynter)
Newspapers have been selling off real estate for some time now, but a Chicago-based real estate company is finding a business model in these downsizing newspapers. Hilco Real Estate is buying up newspaper headquarters and presses, as well as helping companies dispose of unneeded presses. Despite the fact his company benefits from the downsizing, Hilco’s senior vice president David Kirshenbaum says he’s optimistic about the future of the newspaper industry: “The worst of the shakeout is over. The companies remaining are healthier. They made it through the storm.”
+ Mattress start-up Casper has launched its editorial website Van Winkle’s, dedicated to the science and culture of sleep, and editor-in-chief Jeff Koyen says it’s unique as more companies create editorial arms: “I know some very good editors who are getting involved in similar ventures. Will they be allowed to operate as proper journalists? I’m not so sure. I daresay the Casper founders are unique, or at least rare, in this new space” (Capital New York)
The post Need to Know: June 11, 2015 appeared first on American Press Institute.
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