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You might have heard: Mobile is now the majority of traffic for most news sites
But did you know: The New York Times is blocking employee access to its desktop homepage for a week (Poynter)
Starting today, New York Times employees in its headquarters will be blocked from accessing its desktop homepage in order to emphasize the importance of mobile. The experiment is scheduled to last a week. In a memo to staff, NYT says: “More than half of our traffic to The Times is on mobile. We’re hopeful that this temporary change will help spur us to make mobile an even more central part of everything that we do.”
+ Mark Coatney says NYT is missing the point: “This is not the typical user experience. The typical user, sitting at a desk in an office setting, will experience the Internet on a desktop/laptop, because that’s the optimal platform for that moment” (Medium) and Nate Swanner says this “brilliant” move will likely change how content is delivered by NYT: “What if an editor has a great new idea for mobile formatting, or someone in HR has a new font suggestion? Expect those ideas, which come from real users who happen to care deeply about how The Times performs, to carry weight” (The Next Web)
+ Earlier: BuzzFeed’s CMS allows authors to preview what their stories will look like on mobile as well as desktop (Poynter)
+ Noted: Maryland’s weekly newspaper The Gazette will cease publication this week (Bethesda Magazine) and Brian Stelter reflects on the importance of his hometown newspaper (CNN Money); Facebook’s first round of Instant Articles had 4.3 times more engagement than average link posts, but it’s too soon to determine whether Instant Articles is increasing reach (BuzzFeed); Nick Denton may sell a minority stake in Gawker for the first time (New York Times); Real estate mogul Steve Witkoff in talks to buy NY Daily News (New York Post)
How to write social headlines with the help of readers (Sarah Marshall)
When you’re struggling to find a concise way to share a story on Twitter or Facebook, Wall Street Journal social media editor Sarah Marshall says you should turn to your audience for help: Search for the URL on Twitter and see how other people have shared the story. Marshall says by seeing the conversation surrounding a story, you may find a good headline in a reader’s tweet about the story.
After its reporter was banned from the inaugural European Games, Guardian will cover the political side instead (PressGazette)
The Guardian’s chief sports correspondent Owen Gibson was blocked from entering Azerbaijan to cover the inaugural European Games, but the Guardian will still cover the games. Instead of reporting on the sport side of the games, head of sport Ian Prior says the Guardian will instead be focusing on the political and human rights side of the games.
Peebles Corporation founder: Let employees evolve and don’t ‘force people into slots’ (New York Times)
R. Donahue Peebles, founder of the Peebles Corporation, says that companies should be a vehicle to let employees accomplish their personal goals. Instead of forcing people to “stay in their own lanes,” Peebles says employees should be empowered to broaden their own skill sets while still focusing on their primary responsibilities.
+ How Time Inc. keeps its Millennial employees engaged: It created a group for Millennials called New Media Upstarts to “find a way to engage them in what they want to engage in, help think through what Time Inc. should be doing, and tell us how we can help them be more effective in their jobs” (Digiday)
As Facebook and Apple change news distribution, the dominant player will determine what publishers have to gain and to lose (Monday Note)
News distribution is shifting from the old distribution model where publishers had a direct relationship with readers to publishers going through a third-party to reach readers, Frédéric Filloux says. But as Apple and Facebook move into the gatekeeping game, Filloux says publishers give up some of their autonomy to reach readers. If Instant Articles becomes dominant, Filloux says: “Publishers will have handcuffed themselves for good and it could be the end of journalism as we know it,” but if Apple’s News comes out on top: “Publishers will give up some of their visual identity as the notion of pages will vanish and the main layout elements will boil down to main typefaces.”
A look behind the creation of Bloomberg Businessweek’s massive story ‘What is Code?’ (Huffington Post)
Paul Ford’s 38,000-word story for Bloomberg Businessweek “What is Code?” covers 72 pages in a special edition of Bloomberg Businessweek and is the result of more than a year of work. When Ford’s first draft arrived in July 2014 at 10,000 words, editors asked for more. Ford says: “I like to think the spirit of play and fun in the tech world is what is so desperately needed in the media industry, as we try to talk about platforms and publishers. This is not about ‘content.’ This is about making the Web platform do something exciting and reactive, and building up libraries of code that can be reused to make later experiences.”
+ Facebook is updating the News Feed algorithm to take into account how long people spend on stories: “We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that content was relevant to them” (Facebook Newsroom)
The post Need to Know: June 15, 2015 appeared first on American Press Institute.
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