Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Sponsored content is on the rise as a new revenue stream for publishers
But did you know: 43 percent of US readers say they have been disappointed or deceived by sponsored content (Poynter)
According to a new report by the Reuters Institute for the Study of Journalism, 43 percent of U.S. news consumers have felt tricked or let down by native advertising or sponsored content. The 2015 Digital News Report also showed that half of news consumers in the U.S. and U.K. accept sponsored content because it provides them with free news, but more than a quarter think less of news outlets that publish native advertising. Younger respondents were less likely to feel deceived by sponsored content.
+ More from Reuters’ 2015 Digital News Report: The use of mobile devices to access news on a weekly basis surged in the last year from 37% of respondents to almost half, but although 70 percent of smartphone users have downloaded a news app, only one-third use them on a weekly basis (Guardian)
+ Noted: Verizon’s CFO says it won’t sell Huffington Post and it wants to keep AOL assets together (Wall Street Journal); According to a new job posting (Apple), Apple’s News will have human editors for curation, as well as a newsletter (9to5Mac); NOLA Media Group and Alabama Media Group will join a new regional company for the Southeast, called Southeast Regional Media Group (NOLA.com); Guardian US will launch an open innovation lab focused on mobile funded by the Knight Foundation (Guardian); New Media Investment Group completes its $47 million acquisition of The Columbus Dispatch (Talking New Media)
How publishers are building mobile-first cultures: Mobile-specific tools (Digiday)
To emphasize the importance of mobile, The New York Times is blocking employee access in its headquarters to its desktop homepage for one week. At other news organizations, publishers are infusing mobile-first thinking in other ways, such as through mobile-specific tools. The most popular solution is to offer mobile previews of stories before and after posting, something Quartz and USA Today have adopted. Quartz’s vice president of product Zach Seward says: “The result, I think, is that when writers picture their audience, they’re picturing people on phones, and that mental shift alone makes a big difference.”
+ When’s the best time to reach people on social media? Late afternoon to nighttime, according to data from Chartbeat (Buffer Social)
Trinity Mirror Midlands journalists rebel against individual audience targets (PressGazette)
Following cuts in Trinity Mirror’s Midlands newsrooms, the company planned to give reporters individual online audience targets, a plan journalists in those newsrooms in Birmingham and Coventry are now working against. The National Union of Journalists said journalists in Coventry “believe the new targets will be a threat to journalistic quality, as easy, fluffy stories and listicles will be rewarded, rather than long-term investigative projects and stories which need time to develop and check.”
+ BBC News staff voice concerns over tracking of their corporate-owned laptops and mobile devices: A survey showed most employees do not trust BBC not to misuse the information (Guardian)
To encourage better brainstorming, get people to work alone (Fast Company)
While the idea of people working together to generate as many ideas a possible, Art Markman says research has proven that groups who brainstorm come up with both fewer ideas and fewer good ideas than the individuals would have come up with on their own. To encourage divergent thinking where people come up with as many approaches to a problem as possible, Markman says individuals working alone will come up with a wider range of ideas. When the group is ready to build on ideas and evaluate them, then you can bring the group together.
Mathew Ingram: News organizations can’t trust Facebook when it routinely censors content (Fortune)
As Facebook establishes itself as a platform for news with its Instant Articles format, Mathew Ingram says news organizations can’t trust Facebook as it regularly censors content, and without much explanation. Ingram says: “As a corporate entity, Facebook has every right to delete or censor whatever it wants … But what happens when that network want to become a platform for journalism?”
How Vox, AJ+ and FOLD use cards for context in storytelling (Journalism.co.uk)
Vox, AJ+ and FOLD have all adopted a digital version of index cards to add value and context to ongoing stories. At AJ+, cards can quickly update the reader on the newest information, provide context with a graphic or video, or add a human element with a short documentary. AJ+’s David Cohn says cards are “about threading these elements together to tell a cohesive story, as opposed to trying to treat them all like they are not related.”
+ Ahead of BuzzFeed’s news app launch on Thursday, a look at how the site is strengthening its news coverage: It’s continuing international expansion, with an eye toward becoming a journalistic player in the countries it expands into (USA Today) and Janine Gibson, former senior editor at The Guardian, will lead BuzzFeed UK (New York Times)
The post Need to Know: June 16, 2015 appeared first on American Press Institute.
from American Press Institute http://ift.tt/1FZJFhd
0 التعليقات:
Post a Comment