Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Some news organizations are experimenting with a membership-based subscription model, claiming memberships can pull in more money and develop more engaged audiences
But did you know: Pando relaunches with a membership model, with an unlockable paywall and daily publishing (Pando)
Pando relaunched Monday with a new subscription model. Readers can become members for $10 per month or $100 per year, and members can “unlock” articles to share with non-members via social media and email. Links will also be published “unlocked” to Pando’s Twitter. Without advertising or venture capital revenue, Pando says it would be able to fund its newsroom with 5,000 memberships. Pando says: “Our goal by the end of the year is to have our editorial operation paid for entirely by readers while ads and events support the costs of the rest of the business.”
+ Another new membership model: Nonprofit news outlet MinnPost will launch MinnPost+ today, which will have a new tier of “bonus content” available to members who have donated more than $60 in one year (Nieman Lab)
+ Noted: Washington Post launches Talent Network, a tool to better match freelancers’ skills to stories (Washington Post); Google announces News Lab, which will help journalists use its tools and data sets (Google Blog); In an attempt to save nonpartisan political journalism, Politico issues a “culture manifesto,” with Jim VandeHei saying: “We believe a functional world and smart people need trustworthy news — and that finding a solution to funding journalism of consequence is an urgent and worthy mission” (Huffington Post); Snapchat, WPP and DailyMail will launch the first joint global content marketing company, Truffle Pig (Daily Mail); Circa news app stopped publishing on Monday, ahead of a reported announcement by the company possibly about an acquisition (The Desk)
How to use a rumor site such as PoliSciRumors.com to investigate scientific fraud (Poynter)
When dozens of news outlets were forced to publish corrections on their reports of a fraudulent gay marriage study, rumors of the study’s flaws had been circulating on the Internet for nearly six months, Ben Lyons says. Lyons says rumor websites such as PoliSciRumors.com is part of a growing number of gossip communities that can provide leads for journalists. Lyons says: “It’s not necessarily the ideal source for a story about scientific ethics, but valuable if mined correctly.”
+ More lessons from the fraudulent gay marriage study: Prioritizing speed leads to relaying bad information
BBC Worldwide looks to bring newsroom values to content marketing partnerships (The Drum)
BBC Worldwide, the commercial division of the BBC, is launching an in-house creative agency StoryWorks, dedicated to bringing BBC’s newsroom values to its content marketing partnerships. To bring those newsroom values, StoryWorks will be led by former BBC journalist Richard Pattinson. Carolyn Gibson, executive vice president of BBC Advertising, says: “We are bringing it all into one place which means effectively we are creating our own creative agency but with newsroom values embedded into it.”
Lessons for the journalism industry from the tech world: Don’t be afraid of mistakes and ‘give your weird ideas a chance’ (International Journalists’ Network)
Christopher Guess says journalism’s obsession with perfection is holding it back from fostering new ideas. The thinking that new products shouldn’t be seen by the public until they’re absolutely perfect is one the technology industry was also held back by, Guess says, leading to slow iterations of software and hardware, which the Internet transformed. Guess says: “Revel in the fact that your organization is finally trying something new, and then wait for the day when one of those left-field ideas finally hits.”
+ YouTube is still the clear leader in video sharing and viewing, but Facebook is slowly encroaching on it (VentureBeat) and Eater.com sees Facebook video grow to a significant part of its overall video consumption, and its Facebook fans share video posts 12 times more than posts with links (Vox Marketing)
If local print publications continue to decline, could hyperlocal news be a viable alternative? (TheMediaBriefing)
In 2014, the U.K. had a net loss of 15 local newspapers, and Emily Shackleton asks what alternatives could take the place of local print journalism. Shackleton says while the online counterparts to print journalism aren’t producing enough revenue yet, hyperlocal is is growing quickly in the U.K., with news driven by the communities. However, Shackleton says doubts surrounding the revenue of hyperlocal news may lead to its downfall: “The hyperlocal sector is moreover flourishing, but may flounder without official financial help.”
How a NYT journalist was tricked by a 16-year-old into reporting on the Charleston shooter’s nonexistent Tumblr posts (Fusion)
A New York Times story published on Saturday reported on the Charleston shooter Dylann Roof’s online manifesto, which included “9/11 memes” and My Little Pony images. The story, written by Pulitzer-winning journalist Frances Robles, was based on information by a British 16-year-old with a Hotmail account who fabricated the information. Benjamin Wareing never provided NYT a link to the Tumblr account nor screenshots of the blog. Despite his fabrication, Wareing says he did it because he wants to be a journalist: “I don’t want to be someone who reports complete lies … This makes me want to try harder to make a better change in reporting.”
+ Civic journalism can provide lessons on how to better engage audiences: Civic journalism invites the community to identify solutions to problems and builds specific ways to involve its readers (Nieman Lab)
The post Need to Know: June 23, 2015 appeared first on American Press Institute.
from American Press Institute http://ift.tt/1N4tYJM
0 التعليقات:
Post a Comment