You might have heard: Some news organizations are experimenting with a membership-based subscription model, claiming memberships can pull in more money and develop more engaged audiences
But did you know: Pando relaunched Monday with a new subscription model. Readers can become members for $10 per month or $100 per year, and members can “unlock” articles to share with non-members via social media and email. Links will also be published “unlocked” to Pando’s Twitter. Without advertising or venture capital revenue, Pando says it would be able to fund its newsroom with 5,000 memberships. Pando says: “Our goal by the end of the year is to have our editorial operation paid for entirely by readers while ads and events support the costs of the rest of the business.”
+ Another new membership model: Nonprofit news outlet MinnPost will launch MinnPost+ today, which will have a new tier of “bonus content” available to members who have donated more than $60 in one year (Nieman Lab)
The post Pando relaunches with a membership model, with an unlockable paywall and daily publishing appeared first on American Press Institute.
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