You might have heard: Ad blockers are growing in popularity on desktops and laptops, driven by younger generations, and causing “a serious problem in the advertising ecosystem”
But did you know: Ad blocking will be included in iOS 9, allowing iPad and iPhone users to block mobile ads with an extension from the App Store. With mobile ad revenue already small for many publishers, it’s unclear where mobile ad growth will come from if the majority of mobile web users in the U.S. decide to block ads. Mary Meeker previously estimated mobile ads could grow by $25 billion in the United States. AdBlock Plus for Android was released several weeks ago, but appears to be more limited than what Apple will allow.
The post The next version of Safari will allow users to block ads on iPhones and iPads, potentially serving a major blow to mobile advertising appeared first on American Press Institute.
from American Press Institute http://ift.tt/1Hvct5N
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