While the idea of people working together to generate as many ideas a possible, Art Markman says research has proven that groups who brainstorm come up with both fewer ideas and fewer good ideas than the individuals would have come up with on their own. To encourage divergent thinking where people come up with as many approaches to a problem as possible, Markman says individuals working alone will come up with a wider range of ideas. When the group is ready to build on ideas and evaluate them, then you can bring the group together.
The post To encourage better brainstorming, get people to work alone appeared first on American Press Institute.
from American Press Institute http://ift.tt/1Tq7tE9
0 التعليقات:
Post a Comment