Tribune Publishing partners with dozens of newspapers to create a ‘publisher consortium’

You might have heard: Some mid-sized publishers are looking for advertising partnerships as a way to compete against publishers with large audiences

But did you know: Advertisers will soon be able to buy a single campaign in the top 30 media markets. Partners for Tribune Publishing’s “publisher consortium” include Tribune’s Los Angeles Times and Chicago Tribune, as well as The Washington Post, Dallas Morning News and Philadelphia Inquirer. The advertising campaigns can be both print and digital and will allow advertisers to target local audiences on a national scale.

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from American Press Institute http://ift.tt/1QsImwh