Advance’s digital ad growth may not surpass print losses in all of its markets

You might have heard: Advance Publications predicted in January that its digital ad growth would outpace print declines in 2015

But did you know: By turning its focus to digital five years ago, Advance Publications prepared for a steep decline in print advertising, but recent print losses have still hurt. After claims six months ago that Advance’s digital ad gains would surpass its print declines in 2015, Advance Local president Randy Siegel said in a letter to employees that print declines have been “steeper than we budgeted for.” Siegel says some of Advance’s 25 markets will see digital ad growth that surpasses print losses, but “I can’t guarantee that we will get it done in all of them.”

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from American Press Institute http://ift.tt/1Ktqh0g