Harvard Business Review thinks it can add subscribers while raising its digital subscription price

You might have heard: Unique, high-quality content is necessary for a successful digital subscription model, where consumers pay for the content rather than the delivery

But did you know: Harvard Business Review plans to increase its subscription price and still attract 100,000 new subscribers by adding new products it hopes will offer readers additional value. HBR is looking to raise its subscription price to $109 from $89 and boost its circulation to 350,000. HBR launched its Visual Library last month, a collection of the magazine’s charts, graphs, and slide decks accessible only to subscribers, and it plans to roll out in mid-2016 “a pretty dramatic strategic rethink.” HBR Group publisher Joshua Macht says: “What we found is that, as we’ve rolled these things out, we’ve been able to move the price up.”

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from American Press Institute http://ift.tt/1f4PF1X