New York magazine lost 500,000 visitors to its Cosby cover story when its website was hacked

You might have heard: New York magazine published a striking cover story on Monday about the women who said they were assaulted by Bill Cosby, but an anonymous hacker brought the site down hours later, leading the magazine to make the story available through social media

But did you know: Though New York magazine was able to bring its Cosby cover story to readers through social media, the magazine estimates it lost at least 500,000 unique visitors to the story while its website was attacked by an anonymous hacker. However, New York magazine publicist Lauren Starke says publishing on social media came with some unexpected benefits, such as finding new readers on Tumblr, a platform the magazine is new to. Starke says: “I think the experience has many positive implications for how we publish in the future (especially how we use social media as a platform in its own right).”

+ New York magazine photography director Jody Quon on the story behind the cover: “It was pretty clear to us early on in the cover discussion that this project is about numbers, it’s about volume. It’s about the women obviously, but it’s about how many women and the extraordinary thing about it is when you see all these women next to each other” (Fast Company)

The post New York magazine lost 500,000 visitors to its Cosby cover story when its website was hacked appeared first on American Press Institute.

from American Press Institute http://ift.tt/1VPeoYJ