In his recent book, “The Conservative Heart,” AEI President Arthur C. Brooks encourages conservative leaders to leave behind old techniques of expressing ideas — to break their “bad habits.” For example, Brooks writes:
When you are about to argue that the main benefit of free enterprise is that it creates economic growth, you just pulled out a rhetorical cigarette. Bad habit. Catch yourself and substitute your new argument in its place – one that starts with a moral statement, fights for people, and maybe trespasses on the other side’s traits. Sooner than you think, you will be the person who automatically appeals to compassion and fairness in the first thirty seconds. And you will start winning the argument.
Natalie Runkle is an AEIdeas intern.
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