Alexandra Samuel says social networks like Twitter and Instagram aren’t killing “traditional” blogs, but the hosted publishing offered by Medium and LinkedIn is. By publishing on LinkedIn, authors can easily reach a wider audience through their professional network than with a self-hosted blog. But Samuel says there’s a downside to immediately having an audience available: “An independent blog is a place you can test out your ideas and hone your writing skills without necessarily hitting the radar of everyone you’ve ever met at a conference.”
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