Host of popular YouTube shows Hank Green says, “Everyone is interested in other platforms to diversify or to develop new audiences.” But to minimize the threat of rival video platforms such as Facebook, YouTube is having to treat its “stars” as such. YouTube has created a division that focuses on its “top creators,” which addresses their complaints, helps them craft new material, and offers help generating more revenue. YouTube chief Susan Wojcicki says: “I want to be running a platform that they can stay on, that they can grow up on and extend their work even further.”
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from American Press Institute http://ift.tt/1KtqjFp
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