Africa and Asia are the two fastest-growing mobile markets, but neither one uses apps very heavily. In Africa, websites made up 96 percent of mobile impressions, and 90 percent in Asia. In the U.S., apps account for 91 percent of mobile impressions. The kinds of phones that are being used in these markets are often “low-end feature phones” that may not support as many apps, leading to higher mobile web use. But for publishers looking to expand in these growing markets, mobile web needs to be a priority over apps.
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from American Press Institute http://ift.tt/1I4aG6w
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