At local news startup Richland Source, reporters write press releases in addition to covering the Mansfield, Ohio, community. Publisher Jay Allred says the idea was formed when the team noticed how poorly the press releases they received were written. Staff set hourly rates for writing press releases, web copy and other editorial needs a business owner who isn’t a great writer might need, with part of their salary coming from the Source’s editorial budget and part coming from its business budget. While the idea violates the idea of separation of editorial and advertising in journalism, Allred says: “In small business, church and state have to mingle.”
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from American Press Institute http://ift.tt/1D5nOcN
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