Time Inc. UK announced Wednesday that it is forming a new advertising division, which will focus on strategically increasing film-promotion content with live events and integration with editorial. The changed emphasis on film comes after successful partnerships between Time Inc. UK’s celebrity and style weekly magazine Now and the releases of “Fifty Shades of Grey” and “Magic Mike XXL.”
The post By forming a dedicated advertising film division, Time Inc. UK is changing the way it covers the film industry appeared first on American Press Institute.
from American Press Institute http://ift.tt/1MQ2SYW
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