A new initiative by Christian Science Monitor called “Take Action” encourages its readers to take action on a variety of issues. Take Action focuses on five global issues, including education and disaster relief. On Take Action’s landing page, readers can click on a topic and are then directed to four different types of content, including prompts for starting conversations on the issue and contact info for U.S. Congress members. Chief strategy and marketing officer Susan Hackney says the initiative grew out of audience studies: “One of the things we found about our audience is that they cared about progress, ways that the human condition could be changed, having an impact, and they cared about news that might help them in ways that they might take action.”
+ Earlier: Our Millennials research shows they follow the news to decide where they stand on things (47%) and to take action to address issues (35%)
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from American Press Institute http://ift.tt/1JNJEUO
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