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8/5/15

More paid content strategies are coming to Time Inc.’s titles

You might have heard: Entertainment Weekly rolled out a metered paywall in May and was the first Time Inc. publication to use such a subscription model

But did you know: After testing digital subscriptions at Entertainment Weekly, Time Inc. CEO Joe Ripp says more paid content is to come across the rest of the company’s titles. Ripp says Time Inc. is developing technology for paywalls, which will be rolled out “across the board” from 2015 into early 2016. Ripp says: “We are testing various iterations to see how we can push you from an anonymous user to a registered user. Payment could simply be you sharing data with us, so we can know more about you.”

The post More paid content strategies are coming to Time Inc.’s titles appeared first on American Press Institute.



from American Press Institute http://ift.tt/1IkyPWk

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