Howard Goldberg, former AP New York bureau chief, writes that turning off the comments is the opposite of an engagement strategy, and comment sections can be used as a playground for newsrooms. Disabling comments drives users to other platforms, and newsrooms should develop a strategy for managing comment sections, which may include bringing in outside help. Goldberg writes: “Think about what interactivity means in digital news, and you can’t get away from the requirement for audience participation. … All those people who no longer tune in to the evening news at an appointed hour, subscribe to newspapers, frequent a newsstand or even bookmark a homepage make up a formidable former audience that have to be targeted with engagement strategies.”
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from American Press Institute http://ift.tt/1eQ0Zhh
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