Ad-blocking is “the biggest boycott in human history,” Doc Searls writes, but it could work to actually improve the relationship between consumers and marketers. Searls says marketers will have to think about new, more genuine ways to reach consumers. Once they do that Searls says, they’ll realize “genuine relationships are worth far more than the kind that is coerced” and “volunteered (and truly relevant) personal data is worth far more than the kind that is involuntarily fracked.”
+ More on ad-blocking: Yahoo’s Marissa Mayer says better advertisements are the best way to combat ad-blocking, and consumers might really miss advertisements if ads are blocked en masse (Wall Street Journal) and for the first time since iOS9 was released, no mobile ad blocker is the top paid app in Apple’s App Store (Marketing Land)
The post Ad-blocking, ‘the biggest boycott in human history,’ could improve the relationship between marketers and consumers appeared first on American Press Institute.
from American Press Institute http://ift.tt/1GewauC
0 التعليقات:
Post a Comment