According to research from Vogue U.K., its target market’s engagement with magazines is rising, but Lucinda Southern writes that surprisingly, their attention to advertisements is increasing as well. Southern writes that premium ads like the ones Vogue U.K. runs are valued by readers just as highly as the editorial content. Associate publisher Sallie Berkerey says that in Vogue’s survey, readers described the ads as “genuine,” “trusted” and “appealing.”
+ More on publishers’ relationships with advertisements: Some publishers are getting around ad blockers by working with vendors that sell technology to restore ads through varying methods (Digiday)
The post How Vogue UK draws readers’ attention to its ads by considering the ads as important as the editorial content appeared first on American Press Institute.
from American Press Institute http://ift.tt/1KJS6P9
0 التعليقات:
Post a Comment