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You might have heard: With a $200 million investment from NBCUniversal, BuzzFeed will continue to extend its reach into TV and film
But did you know: With discussions to lease a former Ford auto factory, BuzzFeed is laying the groundwork for a major expansion in Los Angeles (Wall Street Journal)
BuzzFeed is in discussions to lease a 250,000-square-foot former Ford auto factory in downtown Los Angeles, The Wall Street Journal reports. Eliot Brown and Lukas I. Alpert write that the discussions to lease the space, which is roughly the size of BuzzFeed’s Manhattan headquarters, indicate major expansions to come in Los Angeles by BuzzFeed. A large chunk of BuzzFeed’s Los Angeles operation is BuzzFeed Motion Pictures, which it is expected to further expand with strategic partnerships with NBCUniversal.
+ Noted: Bloomberg News will lay off 80 staffers by Labor Day, down from the number of 100 previously expected to be laid off (Washington Post) and instead of focusing on its politics coverage and the D.C. bureau, the layoffs will not be focused on one particular coverage area (New York Post); McClatchy responds to threats of being de-listed on the New York Stock Exchange by repurchasing up to $15 million of its regularly traded shares and paying down its debt by $22.9 million, successfully raising its stock by 23.5 percent in three trading days (Poynter); NPR celebrates 10 years since launching its podcasts by creating a playlist of “must-hear” episodes from current podcast hosts and producers (NPR)
How more transparent reporting processes can lead to greater community engagement (MediaShift)
Josh Stearns writes that transparency can be an important tool within newsrooms to better engage audiences. Greater transparency in the reporting process often leads to more trust from your audience, but can also create more skepticism among readers. However, Stearns says that new technologies demand greater forms of transparency to better document how journalists are using them in addition to the fact that these technologies often make more transparency possible.
+ “The Reader’s Digest guide to integrating the newsroom”: Editor in chief Liz Vaccariello offers lessons learned from the four-year process of integrating print and digital in the Reader’s Digest newsroom, including the importance of creating a balanced team and how to set clear expectations (Digiday)
Turkey charges two British Vice News journalists with aiding a terrorist group (Vice News)
Two British journalists and their local “fixer” have been charged with aiding an unidentified terrorist group in Turkey. Jake Hanrahan, Philip Pendlebury and a local journalist who serves as a translator and guide have been detained in southeast Turkey since Thursday evening. Amnesty International UK called for the release of the journalists: “The decision to detain the journalists was wrong, while the allegation of assisting Islamic state is unsubstantiated, outrageous and bizarre.”
+ Blendle prepares to launch its first international edition Blendle Deutschland on Sept. 14 (Medium)
Google’s head of creative on why data mined solely from social media is ‘garbage’ (Digiday)
Google’s head of creative in New York Rudi Anggono says that “declared data,” or the things you do publicly, mined from social media is meaningless. The things we do publicly on social media are easily influenced by other factors and missing the context behind our decisions, Anggono writes. For better social media data, Anggono says we should combine declared data with behavioral data, which can help confirm intent. For journalists, this means avoid inferring too much from trends you see in social media conversations, without the context of people’s intent and actual behavior.
+ Google Chrome will soon block ads that use Flash technology, which will likely force advertisers to abandon the video ad format (Wall Street Journal)
For smaller publishers to survive ad blocking, they’ll need to figure out a way to get readers to pay for content (Monday Note)
As a “cleaner set of content blocking APIs” comes to mobile and desktop Safari soon, Jean-Louis Gassée writes that the publishers that will survive ad blocking will be the larger publishers who have successful paywalls in place. As for smaller publishers, Gassée says they’ll need to figure out how to get readers to pay for their content, rather than support their content by ads. Gassée proposes pay-as-you-go models for these smaller publishers, possibly with a universal transaction system that wouldn’t require separate accounts for each publisher.
+ TV networks are also feeling the effects of ad blockers: Ad blockers can eliminate pre-roll and in-show advertisements when streaming on networks’ website, leading CBS to block the blockers and Fox to explore other ways to serve marketers (Advertising Age)
After backlash from student journalists, a DC principal will no longer exercise prior review of student newspaper (Student Press Law Center)
Principal of Woodrow Wilson High School Kimberly Martin is softening her prior review policy for the school’s student newspaper after backlash from student journalists and the community. Before the start of the school year, Martin told students she would be breaking with the school’s tradition and requiring pre-approval from administration for the newspaper. Erin Doherty and Helen Malhotra, co-editors in chief of The Wilson Beacon, say they are revising their editorial policies and once those policies are agreed upon with Martin, the prior review process will be discontinued.
The post Need to Know: Sept. 1, 2015 appeared first on American Press Institute.
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