According to a study commissioned by online publishing trade group Digital Content Next, ad fraud rates for digital news publishers are significantly lower than the rest of the Internet. The survey found “sophisticated bots” accounted for 2.8 percent of traffic to its members’ websites, but accounted for 11 percent of traffic to participating advertisers’ campaigns. Jack Marshall writes that digital media companies are eager to distance themselves from the issue of ad fraud, and are using their relative lack of ad fraud to make their offerings more appealing to advertisers.
The post Publishers are distancing themselves from ad fraud and using their lack of ad fraud to differentiate their offerings appeared first on American Press Institute.
from American Press Institute http://ift.tt/1LgEuBs
0 التعليقات:
Post a Comment