It’s been a week since Apple released iOS9 and made mobile ad blocking possible for users, but Mike Shields reports that publishers say they’ve seen little to no impact on their mobile traffic. Prior to iOS9’s release, many feared that the ability to use mobile ad blockers would lead to huge declines in publishers’ mobile ad revenues. Apple says half of its users have updated to iOS9, but publishers including AOL, Business Insider and CBS say they saw no noticeable traffic declines this past weekend.
The post Some publishers say they aren’t seeing the effects of mobile ad blocking yet appeared first on American Press Institute.
from American Press Institute http://ift.tt/1NTa8VZ
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