You might have heard: Facebook is ramping up its Instant Articles by expanding the number of users who can see them and the number of publishers who can create them (Re/code)
But did you know: As Facebook makes Instant Articles viewable by more users, The Washington Post says it will be publishing all of its stories, as many as 1,200 per day, as Instant Articles. Other publishers have only chosen certain stories to make available through the feature that natively hosts content within Facebook’s News Feed. Publisher of The Washington Post Fred Ryan says: “We want to reach current and future readers on all platforms, and we aren’t holding anything back. Launching Instant Articles on Facebook enables us to give this extremely large audience a faster, more seamless news reading experience.”
+ Mathew Ingram asks, is it wise for The Washington Post to publish all of its stories as Instant Articles? “What [Facebook] wants to do is increase engagement on Facebook and boost its bottom line and all the other things that profit-seeking corporations do. And if news doesn’t accomplish that, then it will turn its attention elsewhere” (Fortune)
The post The Washington Post says it will publish all of its stories on Facebook’s Instant Articles appeared first on American Press Institute.
from American Press Institute http://ift.tt/1KALDqx
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