Tips for how smaller publishers can combat fraudulent web traffic

To differentiate their ad offerings, some publishers are touting their relative lack of fraudulent web traffic. However, a study from Digital Content Next found that publishers with less traffic overall were more likely to have higher “sophisticated bot” rates. As part of its tips to combat that traffic, Digital Content Next recommends not relying on viewability as the sole measure of whether an impression was from a human or bot and strictly monitoring third-party traffic for fraud.

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from American Press Institute http://ift.tt/1VkMAOh