After analyzing 1 million tweets from its users, Buffer is sharing data and tips on what makes a successful tweet and what drives engagement. If a tweet includes an image, shorter tweets of 20 to 40 characters are more successful, and tweets with images received more engagement than tweets without images. An interesting point for news organizations rethinking their social media strategies: Tweets without links got more retweets, favorites, and replies than tweets with links.
The post Buffer’s data and takeaways on the components of an ideal tweet appeared first on American Press Institute.
from American Press Institute http://ift.tt/1VupXBQ
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