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You might have heard: Companies such as Facebook excel in targeting specific audiences, leading to higher engagement
But did you know: Publishers are trying to better their ad targeting to better compete with companies like Google and Facebook (Digiday)
Tired of losing out to big Internet companies like Google and Facebook, publishers are bettering their ad targeting and looking to prove that they have the same ability to deliver targeted ads. Condé Nast recently bought data company 101data with the goal of gleaning more insights from the data it collects. Kathy Menis, senior VP of marketing for digital marketing platform Signal, says: “While digital display advertising is growing overall, we are hearing from the vast majority of publishers that their ad revenues aren’t keeping pace. They’re fighting for ad dollars with walled gardens like Facebook and Google, which can offer large, customized, addressable audiences to advertisers.”
+ Noted: Washington Post is licensing Arc, “an umbrella of interconnected services” similar to a content management system, to other publishers (Nieman Lab); Morris Publishing Group acquires First Coast and HealthSource magazines, which will join Morris’ Florida-based Times-Union Media group (Morris Publishing Group); A new TV show will follow the making of an upcoming season of the podcast Serial (Independent); BuzzFeed’s deal to move into Los Angeles’ Ford factory falls apart, but the company is reportedly still looking for a space to house its expansion in LA (Los Angeles Business Journal)
API UPDATE
The week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth highlights stories worth noting related to truth in politics and on the Internet. This week’s round-up includes a fact-check of that Facebook privacy policy hoax making the rounds, the inaccuracies and truths behind the TV show “How to Get Away with Murder,” and a chance to ask some political fact-checkers how they do what they do.
Buffer’s data and takeaways on the components of an ideal tweet (Buffer)
After analyzing 1 million tweets from its users, Buffer is sharing data and tips on what makes a successful tweet and what drives engagement. If a tweet includes an image, shorter tweets of 20 to 40 characters are more successful, and tweets with images received more engagement than tweets without images. An interesting point for news organizations rethinking their social media strategies: Tweets without links got more retweets, favorites, and replies than tweets with links.
+ Bloomberg Media Group CEO Justin Smith has a warning for organizations publishing directly to platforms: Beware of diluting your brand, because “how many times can you just not remember where you read something?” (Digiday)
The Economist deputy editor: ‘We see print as just another device’ (Journalism.co.uk)
As The Economist turned 172 years old in September, its deputy editor Tom Standage says print remains one of the many platforms for The Economist’s journalism. Standage says half of The Economist’s subscribers choose to bundle print and digital together, but about a quarter of its new and renewing subscribers are choosing digital only subscriptions: “We see print as just another device, and we will continue to give it to people for as long as they want to buy it.”
+ Earlier: Print is one of five “devices” that the average American uses to get news in a given week
‘Your phone’s home screen is dead’: Notifications, widget and search are among the new, better ways to get around an iPhone (Quartz)
With the release of iOS9, the most useful features on the iPhone can now be found outside of the home screen, Zach Seward writes. Changes to the Notification Center mean users see an aggregated list of notifications organized chronologically, and more app actions are available without opening the apps. For publishers, this means the apps themselves are becoming less important, while notifications and other interactions outside of the app are becoming more important ways to interact with users.
A response to people who get upset when reporters reach out to eyewitnesses of tragedies: ‘Reporters are rude during tragedies because they’re reporting’ (Gawker)
Almost immediately after reports of a shooting at a community college in Oregon hit social media, reporters began contacting students who had tweeted from the scene. But that was met with contempt by some people who believed the eyewitnesses needed space in the middle of a tragedy. Sam Biddle writes that being a reporter often requires being “inconsiderate” and bothering people when they don’t want to be bothered. Without that, Biddle says we wouldn’t like the results: “Imagine this: a burst of tweets show a bus explosion on the interstate, sending up a tremendous mushroom cloud, visible from miles away. How many people are hurt? Or dead? What caused the explosion? No one knows, because all the reporters decided to give the victims and bystanders space.”
+ Earlier: Storyful’s best practices for reaching out to eyewitnesses, including take the time to inquire about the source’s wellbeing
Rather than fighting ad-blockers, Techdirt is giving its users the option to turn off ads (Digiday)
Instead of fighting the onslaught of ad blockers, technology news site Techdirt is giving its users the option to turn off ads — and without paying a subscription fee. Users also do not need to be logged in to opt out of advertising. Techdirt editor Mike Masnick says: “We know that a lot of our audience is using ad blockers, so we figured, why fight it? … In the end it’s our responsibility to figure out a business model that works.”
FOR THE WEEKEND
+ Student journalists and their advisers at college newspapers are fighting against universities and their public relations teams for free speech: “What we’re seeing is the convergence of two worrisome trend lines: Colleges are more obsessed with ‘protecting the brand’ than they’ve ever been before, and journalism as an industry is weaker and less able to defend itself than ever before” (The Atlantic)
+ “It’s time to stop thinking about Facebook as just a social media company”: Facebook is using its data on its users to create the world’s best artificial intelligence lab (Popular Science)
+ “Vogue goes viral”: Since the women’s magazine was relaunched online in August 2014, its audience figures have grown by 80 percent, which Anna Wintour says is because their approach wasn’t just to “put out the magazine online” (Financial Times) and fashion bloggers are striving to make their lives and work look effortless, while their reality is 80-hour work weeks and financial instability (The Atlantic)
+ Reflecting on ONA15: “Since ONA began, the newspaper industry has shed half its reporting force. We’ve seen digital media companies balloon and then burst. But young people keep coming. They don’t know what the future’s going to be, but they’re optimistic about it. They believe they can build it. It felt to me like a generational shift, and one that leaves me happy to be helping shape the next 15 years of online news.” (MediaShift)
The post Need to Know: Oct. 2, 2015 appeared first on American Press Institute.
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