You might have heard: A McClatchy executive says the future of journalism and media revenues depend on programmatic ad sales
But did you know: A growing number of web publishers including Vox, BuzzFeed and Refinery29 are choosing not to sell their ads through programmatic sales from third-party firms. Instead, these publishers believe they can make more money selling ads on their own. These companies are also arguing that automated ad sales have led to too many ads and tracking mechanisms, and believe they can reduce annoyance for users by selling their own ads. Mic co-founder Chris Altchek says: “We looked at what ad tech looked like three years ago or so, and we saw that the experience was bad for users and didn’t look like it worked well for advertisers anyway. Even if you do it and did it really well, you still don’t make a lot of money.”
The post Some new media companies, including BuzzFeed and Vox, are avoiding programmatic ad sales from third-party firms appeared first on American Press Institute.
from American Press Institute http://ift.tt/1j2LrKk
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