U.K. publisher Trinity Mirror is looking into ways to ban readers from using ad-blocking software on iPhones and iPads. A Trinity Mirror executive said to The Times of London that ad-blockers are the biggest threat facing the newspaper industry today. Mirror.co.uk is the third most popular national newspaper website in the UK, attracting more than 6 million unique browsers per day.
+ Some publishers are trying to get users to turn off ad-blockers by showing them messages asking them to turn off the ad-blocker or subscribe, but those methods may not work (Digiday) and while U.K. publishers agree that ad-blocking is a threat, they haven’t reached a consensus on how to deal with them (Digiday)
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from American Press Institute http://ift.tt/1Q49nal
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