After four VPs announced their departures earlier this week, Twitter has now found its new chief marketing officer, Leslie Berland. Berland was most recently VP of global advertising, marketing and digital partnerships at American Express. As Berland is tasked with building Twitter’s brand, some challenges she will face include its struggle to attract new users and convincing users who have abandoned Twitter to give it another chance.
+ More executive changes at Twitter: Nathan Hubbard will take over as interim VP of global media as Katie Stanton departs (Re/code)
The post Following a mass exodus of executives, Twitter names Leslie Berland as CMO appeared first on American Press Institute.
from American Press Institute http://ift.tt/1QrXvjJ
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