While Snapchat itself has evolved from a communication tool to a storytelling medium to a distribution platform, NPR’s Vesta Partovi writes about how NPR’s Snapchat strategy has evolved. To produce a Snapchat story today, Partovi says NPR’s social media team is using four key concepts: storyboarding, captioning, collaborating, and engaging. A story is pitched to the social team, reporters and producers collaborate on how to make the story work for Snapchat, a storyboard is created, and the Snapchat story is filmed, with audience engagement and feedback following publication.
The post How NPR has formalized its strategy for making Snapchat stories appeared first on American Press Institute.
from American Press Institute http://ift.tt/1OBTQPs
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