During this weekend’s snowstorm on the East Coast, The Washington Post and Baltimore Sun lowered their paywalls. That decision opened up important information to as many readers as possible, Baltimore Sun’s director of audience engagement and development Matt Bracken says. The storm also prevented many subscribers from receiving their print newspapers, which Bracken says added another upside to lowering the paywall. Bracken says: “I think the ultimate mission for us is to inform the public in times of crisis, and this weekend’s weather certainly qualified in our opinion.”
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