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You might have heard: AOL is combining all of its publisher products into a single platform called One (Business Insider)
But did you know: AOL’s One will provide publishers tools for audience engagement, analytics, content distribution, and revenue management in a single place (VentureBeat)
With the creation of its new platform One, AOL wants to show the publishers in its network that “it has solutions not only for advertisers … but specifically for the publisher community.” One includes seven of AOL’s products, including display ad platform Marketplace, ad-serving provider AdTech, video monetization tool One Video, and monetization platform Millennial Media. Ken Yeung writes: “This complete package may seem like a lot for the average publisher, but this wholesale approach means lower overall costs for site owners, who would otherwise pay quite a bit more for individual services.” In addition to the entire suite of tools, AOL is also offering a la carte options.
+ Noted: Global Web Index says 37 percent of mobile users have blocked ads within the last month, and 42 percent haven’t blocked mobile ads yet but are interested in doing so in the future (Global Web Index); Poynter will collaborate with PolitiFact and Africa Check to fact-check claims about global health and development, with the project funded by $380,000 from the Gates Foundation (PolitiFact); Washington Post launches “Backdrop,” a new feature on its politics stories that shows “updates on the latest polling, video explainers, key quotes that illuminate candidates’ stances, charts on money in the election and more as the campaign dictates” (Washington Post); Mizzou mass media professor Melissa Click is charged with third-degree assault after trying to block a reporter from covering protests on campus in November (NBC News)
4 easy-to-use storytelling tools for new journalists (Poynter)
While there’s a big focus in journalism on new tools for storytelling, Elite Truong writes that some journalism schools have been slow to start teaching students to tell stories in new ways. To that end, Truong offers her favorite, easy-to-use storytelling tools for new journalists. The tools include Storify for breaking news on social, Autotune for data visualizations, Google News Lab to follow and discover trends, and Gifs to make creating GIFs simple.
+ More tools for new (and seasoned) journalists to be familiar with: 16 tools and apps that are available for free, 6 hyperlocal tools that turn social media into usable data, and digital tools that help with storytelling and communication
While The Guardian cuts costs, it will also expand its membership program (Nieman Lab)
Guardian News & Media plans to cut its costs by 20 percent, with the goal of breaking even within three years, and a key part of that plan is to expand its membership program. The revamped membership program is being called “Project 2021,” and its goal is to “double reader revenues from £30 million to £60 million.” The Guardian’s content has never been behind a paywall, but CEO David Pemsel says that idea isn’t out of the question now: “We have put membership at the heart of what we’re doing, the heart of editorial.”
3 questions for managers to ask themselves to figure out the most effective use of their time (Poynter)
In Poynter’s leadership programs, Butch Ward says he’s seen a troubling trend: Staff says they aren’t getting feedback from the managers, because the managers are too busy. If those managers are too busy to provide feedback, Ward asks, what else are they too busy to do, and what effect does that have on the newsroom’s performance? For managers to figure out the best use of their time, Ward recommends they start by asking themselves 3 questions: What work can I do alone? Is the work I’m doing having any impact on our future? Who else could be doing this?
IAB chief: AdBlock Plus is an ‘extortion racket’ that is ‘subverting freedom of the press’ (Adweek)
At the convention that AdBlock Plus was uninvited from earlier this month, the leader of the Interactive Advertising Bureau, Randall Rothenberg, didn’t hesitate to fire back about why the ticket was returned: “They are stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content, and ultimately forcing consumers to pay more money for less — and less diverse — information. AdBlock Plus claims it wants to engage in dialogue. But its form of dialogue is an incessant monologue.” Rothenberg says AdBlock Plus was not invited to the convention, and their registration was canceled when IAB learned of it.
Why the publisher’s homepage is making a comeback (Digiday)
“With the rise of social and search, the publisher homepage was left for dead,” Ricardo Bilton writes, but the homepage is starting to slow return to relevance. More publishers are seeing the homepage as a way to make a statement for their brand, instead of just a “front door” for traffic to articles. Co-founder of design firm Charming Robot Dan Maccarone says the homepage can also be a “playground” for publishers: “If anything, the homepage is the best place to experiment with new ideas.”
+ Why is Quartz launching its first app? Chris Sutcliffe suggests that it could be partly because of the potential for a new mobile revenue stream (TheMediaBriefing)
The post Need to Know: Jan. 26, 2016 appeared first on American Press Institute.
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