On the anniversary of Snapchat Discover’s launch, Kerry Flynn writes that many of Snapchat’s media partners are cheering on the feature. Flynn says those partners see Discover as one of the best ways to reach a Millennial audience, and their Snapchat strategies are moving from experimental to a core offering. National Geographic’s VP of social media Rajiv Mody says: “We started talking with Snapchat about [Discover] in the late part of 2014. Back then it was just an experiment. I don’t think it’s cannibalizing anything else. Snapchat is a new growth opportunity for us. … I say it’s a very high priority.”
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from American Press Institute http://ift.tt/1nAt4OU
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