Print circulation numbers may be falling, but increases in print revenue are a reason to be hopeful

You might have heard: ProPublica president Richard Tofel said that print circulation numbers show that “the sky is falling on print newspapers faster than you think”

But did you know: Responding to Tofel’s post, Rick Edmonds says while print circulation is falling, it’s not all bad news for print. Because some publishers are charging higher prices, print circulation revenues have risen in the last few years, with some attrition from the higher prices. More than 50 percent of print news subscribers only read local news in print. Tofel predicts that the industry may be forced to phase out print in the near future, but Edmonds says: “Given the healthy circulation revenue picture, I think that’s five to 10 years away for most papers.”

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from American Press Institute http://ift.tt/1NFoUtN