The Boston Globe may not be part of Instant Articles, but it’s found a way to publish directly to Facebook anyway. The Globe started publishing content directly to Facebook’s Notes feature on Tuesday, starting with content from its newsletter covering the presidential election. Notes do not have a ton of interest from readers yet, but Digiday’s Ricardo Bilton says there’s still reason for publishers to experiment with the format: Like Instant Articles, Notes load faster within Facebook, and Notes offers its own set of metrics for publishers.
The post The Boston Globe isn’t part of Instant Articles, but it’s using Notes to publish directly to Facebook appeared first on American Press Institute.
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