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1/29/16

Trinity Mirror is planning to launch a new national newspaper targeted to female readers

Trinity Mirror’s latest project is a national newspaper targeted to female readers, priced lower than Trinity Mirror’s other titles, The Guardian reports. Trinity Mirror may start testing the new title in the northern parts of England. Mark Sweney writes that the new title may operate similarly to another publication in England: The Independent launched “i” in 2010, and it now sells 268,000 copies each day.

The post Trinity Mirror is planning to launch a new national newspaper targeted to female readers appeared first on American Press Institute.



from American Press Institute http://ift.tt/1WRFi1m

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