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2/26/16

AdBlock Plus explains how its ‘acceptable ads’ work: Publishers pay a fee to let their ads through

AdBlock Plus is revealing some key details about how its “acceptable ads,” which let some advertisements through its software, work. Publishers pay a fee, which is calculated based on the revenue an advertiser earns after whitelisting. To be whitelisted, advertisements also have been be deemed “acceptable,” as determined by a set of guidelines about placement and design laid out by Eyeo.

The post AdBlock Plus explains how its ‘acceptable ads’ work: Publishers pay a fee to let their ads through appeared first on American Press Institute.



from American Press Institute http://ift.tt/20ZkuWm

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