Under Jack Griffin’s leadership at Tribune Publishing, the company focused on a national strategy to sell more national ads based on scale. But former Los Angeles Times publisher Austin Beutner says he was more interested in taking advantage of the opportunities of local communities: “There’s very little commonality across those [markets], and you can’t support some sort of national selling infrastructure. Nobody wants to buy a national ad, especially from an organization that covers 7 percent of the country. What we set about doing in Los Angeles was to think about the unique geography of where we were.”
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from American Press Institute http://ift.tt/1VGDLKL
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